THE CUSTOMER

Black & White clothing is a renowned men’s brand inspired by fast fashion attitude of the urban man. They pride themselves on the ethos of premier quality, convenient accessibility, and trusted relations. The brand has expanded its creative realm to include modern denim styles as well as customized trendy men outfits.

Black & White clothing believe in constantly evolving in order to keep their customers engaged. With the same vision in mind, they thought of creating an online marketplace for their customers where they could find complete wardrobe solutions for casual as well as evening wear.

In today’s disruptive COVID19 time, consumers don’t want to venture to a high street in order to buy items, instead consumers want to shop from the safety of their homes making e-commerce a flexible solution for both businesses and buyers. With the advancement in technology and changes in consumer behaviour, it is the need of the day that all businesses launch their e-commerce stores and benefit from moving online.

Keeping the same vision in mind, where COVID-19 disrupted all the major physical businesses and more brands were moving online across the globe, Black & White clothing thought of providing an online marketplace platform where different brands and their buyers could converge, easily interact and buy within the safe and comfort of their own homes. Black & White clothing converted the COVID-19 crisis into an opportunity for themselves and their customers. This is how Dunya Daraz initiative was launched.

KalSoft proposed a state-of-the-art marketplace with mobile application to Black & White clothing, which enables businesses to register on a platform and sell their products online from there to their customers. This portal is not only user friendly, convenient and adaptive, but also streamlines the client’s processes and makes them much more efficient. It is an online e-commerce marketplace and app for small and mid-sized businesses which can be adapted to any business’s industry. KalSoft enabled Dunya Daraz portal with features like Website Management, Catalogue Management, Shopping Cart, Order Management, Inventory Management, Sales Analytics & Reporting features to name a few. This portal also features, multi-store, multi-location and multi-lingual capabilities while ensuring the customer’s data’s security.

Major Functions and Features:

• A compelling landing page that describes the brand to the customer.
• There are different interfaces for Admins, Sellers and Customers. Each role has features according to their responsibilities.
• Super Admin has the following Modules; eCommerce management, Order management, Sales orders, Product catalog, Cataloging / categorization, Category customization, Ratings & reviews, Filtered views, User management, Seller Managements, Commission Managements.
• Sellers have the following features; Dashboard, Orders, Products, Customer Enquires, Bulk Product Upload, Reviews, View Store, Store Information, Subscription Plan, Blog, Seller Coupons, Payments, Commissions invoices, Shipping Rates, Returns.
• Customers have following features; Store Listing, Category listing, Product Listing, Account Management, Sign In/Sign Up/Logout, User Profile, Share, Rating, Add to Cart, Cart, Order, Add shipping Address, Favorites list
• Google Analytics and third-party API integrations are also included.